Author(s): Zakir H. Molla, Sarbani Mitra

Email(s): zakirmolla@gmail.com , sarbani_iiswbm@yahoo.co.in

DOI: 10.5958/2321-5828.2020.00044.3   

Address: Dr. Zakir H. Molla, Dr. Sarbani Mitra
1Center for Environment and Development, 329, Jodhpur Park, Kolkata, West Bengal 700068.
2Professor, Department of Environment Management, Head, Department of Executive Management, Indian Institute of Social Welfare and Business Management, Kolkata – 700073.
*Corresponding Author

Published In:   Volume - 11,      Issue - 4,     Year - 2020


ABSTRACT:
Government of India undertakes various programmes/projects towards social development, subsidy investing huge resources to provide decent life and livelihood to its citizens particularly who are marginalized. Corporate Social Responsibility investment in comparison is significantly less. How then such small investment has off late been drawing increased attention and focus not only in the board room but even in the market place and community? This paper critically aims to review the implementation of Corporate Social Responsibility in one of the largest spenders of CSR fund in India. Study of CSR investment and intervention over a considerable period of time in various focus areas, geographical areas, segments shows a great deal of activities are complementing to the Government efforts of delivering developments to the needy and deprived. The study reinforces the belief that where the needs are enormous and resource availability are limited even a drop matters. Deep interpretation and understanding of the project some of which are as unique as supporting Himalayan Mountain range rekindle the hopes that the CSR activities even though small in scale and reach can be a ocean in itself with unlimited potential to replicate and called up for greater good.


Cite this article:
Zakir H. Molla, Sarbani Mitra. Is CSR a drop in the Ocean or the Ocean in a drop? Critical Evaluation of CSR contribution of a maharatna company. Res. J. Humanities and Social Sciences. 2020; 11(4):271-283. doi: 10.5958/2321-5828.2020.00044.3

Cite(Electronic):
Zakir H. Molla, Sarbani Mitra. Is CSR a drop in the Ocean or the Ocean in a drop? Critical Evaluation of CSR contribution of a maharatna company. Res. J. Humanities and Social Sciences. 2020; 11(4):271-283. doi: 10.5958/2321-5828.2020.00044.3   Available on: https://rjhssonline.com/AbstractView.aspx?PID=2020-11-4-3


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