When some people join hands to solve some common difficulties, they are said to be working in cooperation. It may be defined as that form of organization in which some people combine for some common economic purposes. Cooperative marketing are formed voluntarily. A cooperative market works on some fundamental principles. First, members join it of their own sweet will. Secondly, all the members are treated as equals. Thirdly, cooperative markets work according to democratic constitution. Four, they are meant to bring members closer to each other. For these reasons such societies are started in small localities so that all the members of a particular locality may know each other well. Lastly cooperation teaches economy. Cooperative marketing helps the farmers in getting credit at a low rate of interest. Moreover, the members work very economically as they know that the gain of the society will be their own gain.
Cite this article:
Sheeja Varkey, G. R. Sahu. Cooperative Marketing Management of IFFCO. Research J. Humanities and Social Sciences 2016; 7(3): 173-180 . doi: 10.5958/2321-5828.2016.00028.0