Author(s): Kuber Singh Gurupanch, Shreelekha Virulkar


DOI: 10.5958/2321-5828.2016.00008.5   

Address: Dr. Kuber Singh Gurupanch1, Mrs. Shreelekha Virulkar2
1 Principal, M.J. College, , Kohka Bhilai, Durg (C.G.)
12Director, M.J. College, Kohka Bhilai, Durg (C.G.)

Published In:   Volume - 7,      Issue - 1,     Year - 2016

Trading of agriculture produce began for exchange of money. And from trading to marketing of agricultural produce began although mostly it is a way of traditional selling. The marketing as a term is broader than traditional trading. The producer was subjected to innumerable levies and charges, without having any say in the judicious utilization of the amount paid by him. He was also denied a large part of his produce by manipulation and defective use of weights and scales in the market. Many commissions and committees were set up by the Government of India to recommend measures to rectify the situation. there are a number of marketing situations which are either semiprivate or semi govt. However, India has been experiencing different forms of marketing systems time to time with changing nature of economic policies, pattern of production and marketing situation. Hence, there is need to focus such issues in the studies of agricultural marking in India.

Cite this article:
Kuber Singh Gurupanch, Shreelekha Virulkar. Agricultural Marketing in India . Research J. Humanities and Social Sciences 2016; 7(1): 36-38. doi: 10.5958/2321-5828.2016.00008.5

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