Author(s): Archana. N


DOI: 10.5958/2321-5828.2018.00043.8   

Address: Archana. N
Assistant Professor, Department of Visual Communication, Women’s Christian College, Chennai
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018

Social media is a huge class of websites and applications that enable users to create and share content or to participate in social networking. It happens to be the advent of online networking of common man. It caved in with a massive impact over people’s instincts, perceptual acceptance, field view, reach, patience, esteem, safety and assurance. It is about the size of the people participating. With the dynamic increase in number of people actively participating, social media grows multiple folds. Dynamically phased intervention of firstly the internet and then the smart phones being the factors that forms the base to social media/ networking has impacts on human intellect and lifestyle, hooked to human negligence. Social media trend among different cohort of youngster is growing by seconds. Social media satisfies information mongers in various ways from plain text to audio, picture, video, graphics and animation and much more. The information is factual or not, whether the news has proximity, is secondary for their index finger which forwards the news to their contacts. Marshall Mcluhan said medium is message. Medium is as important as message, as it the medium which decides which news is important. Maybe the message is manipulated. The medium far more used by the youngster mobile/ computer to access social medium is complex or rather doesn’t bother as to news source but as to the users of the medium. So users’ study of the social medium pertaining to news dissemination is inevitable. This brings to the state of urge to study the effect of social media on people. Social media plays on marketing, excessive persuasion, sensationalising for their benefit, thoughts and views, sensitivity and tolerance, emphasising on opinions and also bringing up opinions about current affairs to people. This quantitative research studies the impact of the news updates generated along with people’s opinions which flood the network on people’s perception of happenings. The present study focus on which age group of youngster use the medium, the effectiveness and impact of News spread among school students, college students and working people of Chennai.

Cite this article:
Archana. N. A Study on Social Media news Dissemination among Youngsters. Res. J. Humanities and Social Sciences. 2018; 9(1): 238-244. doi: 10.5958/2321-5828.2018.00043.8

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