Author(s): Barkha Bahl, Sajal Mathur, Manisha

Email(s): barkha69@redffmail.com

DOI: 10.5958/2321-5828.2019.00072.X   

Address: Dr. Barkha Bahl1, Ms. Sajal Mathur2, Ms. Manisha2
1Professor, Delhi Institute of Advanced Studies, Delhi
2Student, Delhi Institue of Advanced Studies, Delhi
*Corresponding Author

Published In:   Volume - 10,      Issue - 2,     Year - 2019


ABSTRACT:
Social media has changed the methods for communication and sharing data and interests. The quick development of online life and long range informal communication destinations, particularly, in creating nation like India is giving advertiser another road to contact clients. The study attempts to assess the impact of social media on purchasing decision of the consumer. The study finds that the social media is most widely used in information source for entertainment, networking, and information on new brands. Also, the social media reviews and opinions affect the purchase decision process. The purchasing choice additionally relies upon a specific site from which customer are agreeable in purchasing the item. The focus of this research work is to conduct a survey to understand the consumer online shopping behavior with respect to social media.


Cite this article:
Barkha Bahl, Sajal Mathur, Manisha. Impact of Social Media on Consumer Online Shopping. Res. J. Humanities and Social Sciences. 2019; 10(2):425-432. doi: 10.5958/2321-5828.2019.00072.X


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Research Journal of Humanities and Social Sciences (RJHSS) is an international, peer-reviewed journal, correspondence in the fields of arts, commerce and social sciences....... Read more >>>

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DOI: 10.5958/2321-5828 


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