Author(s): K. Shobha, V. Vinitha


DOI: Not Available

Address: Dr. K. Shobha1*and V. Vinitha2
1Associate Professor in Economics, Government Arts College, Coimbatore-18
2M.Phi.l Scholar, Government Arts College, Coimbatore-18
*Corresponding Author:

Published In:   Volume - 3,      Issue - 4,     Year - 2012

The role of internet is becoming inevitable to corporate and society. The usage of i-banking is on rise among the Indian customers, i-banking has revolutionized the banking industry and under pressure to offer new services and products to attract the customers. However to succeed in today’s electronic markets, a strategic and focused approach is required. Though slow when compared to developed countries yet steadily Indian customers is moving towards i-banking. In a study by Internet and Mobile Association of India (IAMAI), it was found that ATM users were more when compared to internet users. About 23% of the online users preferred internet banking but 53% preferred ATM. Out of the 6,365 internet users sampled, 35% used online banking in India. This shows that a significant number of online users do not use internet banking, and hence there is a need to analyze the reasons for not using it.

Cite this article:
K. Shobha, V. Vinitha. Adoption of I-Banking among the Working Group. Research J. Humanities and Social Sciences. 3(4): October-December, 2012, 422-425

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Research Journal of Humanities and Social Sciences (RJHSS) is an international, peer-reviewed journal, correspondence in the fields of arts, commerce and social sciences....... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5828 

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