ABSTRACT:
Social media has become the backbone of modern communication, influencing everything from relationships to business. In the ever-evolving landscape of social media, women vloggers are emerging as powerful entrepreneurs. By employing the power of platforms like YouTube, Instagram and Facebook, these women are turning their passions in to profitable businesses and building loyal communities. Accordingly, it becomes necessary to study the use of social media as a business tool by women vloggers. Data for study have been collected from 185 women vloggers through issue of well-structured questionnaire by adopting convenience sampling technique. Simple Percentage, Weighted Average method and Chi-Square test has been used to analyze the data. The study reveals that majority of the women vloggers use social media as business tool for mental pleasure, economic benefit, to become popular, self respect, revenue, and for improving skills and confidence. It is found that area of residence, educational qualification, occupation, monthly income, hours spend on internet and usage of social media are found to be significant with the level of preference of women vloggers.