1. INTRODUCTION:

Web2.0 usage by students is so widespread recently because of easy access to devices such as smart phones, iPhones, black berry, tablets, iPod and laptops which are connected to the internet. Social media has not only become a primary source of information for consumers all around the world but also reached significant status in university students’ lives. As per the Research survey conducted by Pew Research Centre, 72 percent of high school and 78 percent of college students spend time on Facebook, Twitter, Instagram, etc.

These numbers indicate how much the student community is involved in this virtual world of social networking. As of 2015 the world’s leading social networking company, Facebook, has 1.49 billion active users, and the number of users is increasing each year. One of the most striking things to look at is the increasing number of student users on such social networking sites.According to BBC active usage statistics gathered in advance this year 2016 by Ofcom, 66% of all adults aged 16 plus have a profile on at least one social networking site, and though the report doesn’t break down these figures by age group, it’s sensible to assume that among those of university age, that percentage could potentially be much higher. Though it has carried about many benefits, allowing us to easily attach with friends and family around the sphere, allowing us to break down global borders and cultural barriers, social media has come at a price. Social media has a negative impact on our lives because the mixture of isolation and global reach has worn our culture. Social media is robbing us of trust and comfort we once placed in one another, replacing the human communion, physical and expressive support we once drew from each other with virtual connection. It robs us from self-control and from the ability to think self-sufficiently and instead makes us innocent to join any group that posts obstinate messages that tickle our ear and amuse our senses without appraising the consequences.

Many psychologists are concerned about the identity crisis that our present generation may face today. The lives of people, particularly students, are largely biased by what is posted by other people on their profiles. The behaviors that students learn are decided more by what their friends do and less by the educations of parents or professors. Students have become persuaded to frequent differences in mood and self-control. If one of a student’s peers posted about his or her present relationship with someone, then other friends are pressed to do the same thing. Actions that entice more public attention hold more value, even despite some of them being immoral or illegal. We even see that many students are worried about their looks, and so they always try to upload nicer pictures than their friends. A recent study has stated that whenever someone uploads a profile picture, it immediately affects the moods of friends. It often produces stress, anxiety or fear about their identities as people. Constantly thinking in this way can sometimes lead to depression. The most important things in a student’s life are studying, learning good habits and gaining knowledge to become a person with moral character. But today, as we see in several studies, this optimum learning process is seriously exposed by students becoming deceived by the ploys of social networking. Students neglect their studies by spending time on social networking websites rather than studying or interrelating with people in person. Actively and frequently contributing in social networking can depressingly affect their grades or hamper their journeys to their future careers.

The influence of social media is varied on a youth’s life in both ends, sometimes impacts are in the favor of youth's social life and sometimes the impacts are negative to its users. Social media might seem like fun for connecting young people. Social media impacts both good and bad. It is one of the most important influence impacting sources throughout the world.According to BBC news research (2013) a revelation has been given that 67% of Facebook users are very frequent and well versed in social media comprising youths and students a major part. So this approves the fact that youth and student have more focus and are close to social media. The negative use of social media occurs when students involve themselves in unethical actions on social media portal, sharing of worthless information, and posting images that are deleterious to national dignity and foreign relationships with our country. Therefore, the purpose of this study is to “determine the power of Impact of social media among university students”. The specific objectives of this study therefore include the following:

2. REVIEW OF LITERATURE:

At present, the use of social media has become enveloping among youths all over the world and this has made academic research on social media use patterns among youngsters particularly university students very attractive. All the study reviewed the samples whose participants were university students. University students’ use of social media is occurrence in quickly growing amount as new information and communication technology becomes accessible. Many studies believe college-age or young adult users of SNS. For example, earlier studies find that academy student use of Facebook is related to optimistic relationships to their Friends on campus. The societal impact of youth media research is important. Studies that directly inform the argues and controversies outlined in this article have marvelous promise to both improve youth access and consumption of social media. (Ellison, et.al, 2007)

Students and academics:

Lau (2017) States that upshot of social media usage and social media multitasking influence the academic performance of university students. The research found that using social media for academic purposes was not aimportant predictor of scholastic performance as measured by cumulative grade point average, whereas using social media for nonacademic purposes (video gaming in particular) and social media multitasking significantly negatively predicted academic performance.Mahadi, Jamaludin, Johari and Fuad (2016) conducted a study the impact of social media on Art students’ attitude from Art and Design Faculty in University Technology Mara, Perak campus. The outcome reveal that most of students are dynamically involved in social media and they realized the impact of social media in their daily life as well as their attitude.Alwagait, Shahzad and Alim (2015) examined the impact of excessive social media usage on academic performance. They toodetermine out which social network the most well-liked amongst Saudi students is, what students consideration about their social media usage and factors besides social media usage which negatively affect academic performance. The outcomeinveterate that there was no linear link between social media usage in a week and GPA score. Students colored that as well social media use; time management is aaspect which affects students ‘studies negatively. The findings of the study can be used to propose the effective plans for improving the academic performance of the students in such a way that a balance in the relaxation, information exchange and academic performance can be maintained.

Impact of Social media:

Cookingham and Ryan (2015) in their review on the “impact of social media on the sexual and social wellness of adolescents” described the role of social media in the evolution of social norms, to illustrate how online activity can negatively impact adolescent self-esteem and contribute to high-risk adolescent behaviors, to elucidate how this activity can result in real-world consequences with life-long results, and to provide guidance regarding social media use for those who care for adolescents. They reported that adolescent healthcare providers were important contributors to this new field of study and must resolve to stay informed and to engage this up-and-coming generation on the benefits and risks of social media use. Social media has also had a negative impact on the sexual and social wellness of many of its adolescent users. Li and Sakamoto (2014) States how collective opinion might influence the perceived truthfulness and the sharing likelihood of health-related statements on social media. study one bare that, when assess the reliability of a statement, participants adopted the communal truthfulness rating connected with the statement. Likewise, experimentation Two showed that the likelihood that participants would share a statement followed the collective sharing opportunityconnected with the statement. These social impacts were widespread, taking place for statementsuspected as true, questionable, and false. This outcome contributed new insights into how people recognize and share information on social media as well as how collective opinion might affect the quality of information on social media.

Al-Rahmi and Othman (2013) explored the Impact of Social Media use on Academic Performance among university students. The research was carried out in order to emphasize the potentials of social media in the academic background by collaborative learning and improve the students' academic performance. The Study showed that mutual learning completely and extensively with interactive with peers, interactive with teachers and engagement which impact the students’ academic performance.DeAndrea, Ellison, LaRose, Steinfield and Fiore (2012) reported on a student-centered social media site designed to enhance students' perceptions of social support prior to their arrival on campus. Outcome indicated that site usage augmented students' perceptions that they would have aassorted social support network during their first semester at college.

3. PROBLEM, SCOPE, METHODOLOGYAND OBJECTIVES:

The growing attractiveness of Social media for use among Students, earlier in advertizing, and recreation– and now for Academic purposes–has become an international phenomenon. Today adolescents are very much interested in using SNS. The present study investigates the intentions and ways of university students spend their time on social media and to explore the purpose and significance of using these social networking sites. The scope of the study is limited to the university Students from two metro cities of South India. These two intuitions- two government universities each one from Tamilnadu (university of Madras, Tamilnadu and Bangalore University. Karnataka, Karnataka- were considered as they are popular catering to the educational needs of large number of students ranging from families Lower-Lower class to Upper-Upper class.Survey method was found to be more appropriate to study Usage of social media among the students of south Indian Universities. Research tool consisted of a well-designed questionnaire with 11close ended questions on social media usage among University Students. The sample consisted of 77 students from Karnataka state and 90 students from Tamilnadu state. Initially 200 students were approached. The respondents in these lists were selected on the basis of their familiarity with the social media through purposive sampling. The study requires that the respondents shall be users of social media. All collected data were entered in (SPSS) and the percentage of usage on social media for different purposes was analyzed.

1. To study the usage of social media habits among university students.

2. To examine the role of new media in changing the attitude and behavior of the users.

3. To study how social media have influenced the users in respect of social behavior, information, knowledge and performance.

4. ANALYSIS AND INTERPRETATION:

Table 4.1 Defamation (posting a graphical picture of yours and spoiling your image)

University’s	Bangalore		Madras
	F	%	F	%
strongly agree	17	22.1
Agree	31	40.3	62	68.9
Neutral	1	1.3
Total	49	63.6
Missing System	28	36.4	28	31.1
Total	77	100.0	90	100

From the table, it is shown that how many percentages of the Bangalore and Madras university students answered for the statement of Defamation (posting a graphical picture of yours and spoiling your image). It is observed from the answer that 22.1% of the students from Bangalore University strongly agreed and 40.3% of the students only agreed from the total percentage of the participants and 1.3% was neutral to the statement. 68.9% of the students from the Madras University agreed to the statement of Defamation (posting a graphical picture of yours and spoiling your image). It is also noted that 36.4% is the missing system from the Bangalore University and 31.1% is from Madras University participants. The reason because more than writings posting a graphical picture is awaited nowadays moreover back few years lot of social issues were roused because of social posting picture and in defamation process.

Table 4. 2 Internet addictions

University’s	Bangalore		Madras
	Frequency	Percent	Frequency	Percent
strongly agree	25	32.5
Agree	45	58.4	90	100
Total	70	90.9
Missing System	7	9.1
Total	77	100.0	90	100

From the table, it is revealed that how many percentages of the Bangalore and Madras university students answered for the statement of Internet addiction. 32.5% of the students from Bangalore University strongly agreed to the statement, 58.4% of the students only agreed among total participants. 100% students from Madras University agreed to the statement of Internet addiction. Also 9.1% missing system was noted from Bangalore. After ICT Development internet as became necessary for all human beings. Internet use as one of the perceptible effects of the contemporary world is an important tool for training the new age group. Internet is far and wide, at home, at school, and even in shopping centers, in public places like airports, hospitals, etc. Undoubtedly, internet has mainly changed people’s lives, a change that is comparable with the change that telephone invention brought about in early twentieth century and television in 50s.

Table 4. 3 Criminal behaviors e.g. kidnapping, fraud, murder

University’s	Bangalore		Madras
	f	%	F	%
strongly agree	25	32.5	1	1.1
Agree	29	37.7	69	76.7
Total	54	70.1	70	77.8
Missing System	23	29.9	20	22.2
Total	77	100.0	90	100

From the table, it is revealed that how many percentages of the Bangalore and Madras university students answered for the statement of Criminal behaviors e.g. kidnapping, fraud, and murder. 32.5% of the students from Bangalore University strongly agreed, 37.7% agreed to the statement. Moreover, from the answers of Madras University students, it is revealed that 1.1% of the students strongly agreed and 76.7% of the students agreed to the statement. 29.9% and 22.2% of the missing system was also noted from Bangalore and Madras University respectively.

Table 4.4Cyber Stalking (following /compelling/harassing/ annoying a girl to talk /communicate in social media)

University’s	Bangalore		Madras
	F	%	F	%
strongly agree	17	22.1
Agree	23	29.9	31	34.4
Neutral	1	1.3
Total	41	53.2
Missing System	36	46.8	59	65.6
Total	77	100.0	90	100

From the table, it is shown that how many percentages of the Bangalore and Madras university students answered for the statement of Cyber Stalking (following /compelling/harassing/ annoying a girl to talk /communicate in social media). It is observed from the answer that 22.1% of the students from Bangalore University strongly agreed and 29.9% of the students only agreed and1.3% were neutral to the statement from the total percentage of the participants. 34.4% of the students from the Madras University agreed to the statement and also noted that 46.8% is the missing system from the participants of Bangalore University and 65.6% missing system noted from Madras University students.Not surprisingly, the earlier the students began using the Internet, the more they currently used it, and the more likely they were to know of people who had experienced problems. The fact that first-year students were more likely to begin using the Internet at an earlier age indicates the direction this will go in the future. Research by Finkelhor et al. (2000) illustrated that both the perpetrators and victims of cyber stalking may be increasing among our youth at a radical rate. Furthermore, the close propinquity of the perpetrators to the victims suggests that the threat of violence offline in the real world has increased. Further research on cyber stalking will need to address the relationship between the victim and the perpetrator.

Table 4. 5 Waste of time

University’s	Bangalore		Madras
	f	%	F	%
strongly agree	26	33.8	31	34.4
Agree	23	29.9	31	34.4
Total	49	63.6	62	68.9
Missing System	28	36.4	28	31.1
Total	77	100.0	90	100

From the table, it is revealed that how many percentages of the Bangalore and Madras university students answered for the statement of Waste of time. 33.8% of the students from Bangalore University strongly agreed to the statement, 29.9% of the students only agreed to the statement. 34.4% students from Madras University strongly agreed to the statement, 34.4% of the students only agreed to the statement of Waste of time. Also missing system was noted among Bangalore and Madras University students respectively 36.4% and 31.1%.This addictive high of social media and the compulsion to multitask have combined to make it harder than ever for today's students to buckle down and pay attention, which is proving to have some very real effects.A study at the Miriam Hospital's Center for Behavioral and Preventative Medicine found that student engagement with digital media of any kind, whether it be posting to Facebook or sending a text to a friend, could have a big impact on grades, lowering GPAs and negatively impacting other areas of academic performance. With the freshmen women in the study spending nearly 12 hours a day (yes, more than half their waking hours) engaged in some form of media use, this may not be especially surprising, but it is troubling. Because these students spend so much time engaging with media, they spend less time doing homework, attending class, and even taking care of themselves by getting enough sleep.

Table 4.6 Cyber-bullying

University’s	Bangalore		Madras
	f	%	F	%
strongly agree	25	32.5	1	1.1
Agree	21	27.3	38	42.2
Total	46	59.7	39	43.3
Missing System	31	40.3	51	56.7
Total	77	100.0	90	100

From the table, it is revealed that how many percentages of the Bangalore and Madras university students answered for the statement of Cyber-bullying. 32.5% of the students from Bangalore University strongly agreed to the statement, 27.3% of the students only agreed among the total participants. 1.1% students from Madras University strongly agreed to the statement, 42.2% of the students only agreed. Moreover, missing system of 40.3% was noted among Bangalore students and 56.7% missing system noted from Madras University participants.A factor often emerging from the focus groups was the belief that cyber bullies took part for ‘entertainment’: ‘they might just want to have a bit of fun, so they use technology instead of face to face’. ‘Just having fun’ is often used as a rationalization by pupils who bully others, and as an explanatory factor by other pupils (Smith, Talamelli, Cowie,Naylor, and Chauhan, 2004). In so far as it might be true, it raises the issue of why some pupils would think it ‘fun’ to bully others. In cyber bullying, the perpetrator is less likely to see any direct response from the victim; this might reduce direct gratification for pupils who enjoy watching pain inflicted on others, but might also reduce any inhibition of inflicting pain due to empathy at seeing the victim’s distress.

Table 4.7 Cyber - crime activities like identity theft, theft of valuable data, interruption of business, financial loss.

University’s	Bangalore		Madras
	F	%	F	%
strongly agree	17	22.1
Agree	16	20.8	30	33.3
Neutral	1	1.3
Total	34	44.2
Missing System	43	55.8	60	66.7
Total	77	100.0	90	100

From the table, it is presented that how many percentage of the total participants responded to the statement of Cyber - crime activities like identity theft, theft of valuable data, interruption of business, financial loss from the Bangalore University and University of Madras. From the total participants, 22.1% of the students from Bangalore University strongly agreed, 20.8% only agreed to the statement. From the participants of Madras University, 33.3% agreed to the statement. Also, it is noted that there is missing system of 55.8% and 66.7% from the total participants of Bangalore and Madras University respectively.Sumanjit Das and TapaswiniNayak argues that Cyber communication is society's newest way to interact. Online social networking websites, text messages and emails provide users with an effective, quick way to communicate with people all over the world. Adolescence in particular spend hours online every day, on computers or personal electronic devices.

Table 4. 8 Pornography - sharing / viewing porn videos

University’s	Bangalore		Madras
	Frequency	Percent	Frequency	Percent
strongly agree	33	42.9	32	35.6
Agree	21	27.3	38	42.2
Total	54	70.1	70	77.8
Missing System	23	29.9	20	22.2
Total	77	100.0	90	100

From the table, it is shown that how many percentages of the Bangalore and Madras university students answered for the statement of Pornography - sharing / viewing porn videos. It is observed from the answer that 42.9% of the students from Bangalore University strongly agreed and 27.3% of the students only agreed to the statement from the total percentage of the participants. From the participants, 35.6% of the students from the Madras University agreed strongly and 42.2% only agreed to the statement of Pornography - sharing / viewing porn videos.It is also noted that 29.9% is the missing system from the participants of Bangalore University and 22.2% missing system noted from Madras University students.

5. FINDINGS:

Defamation (posting a graphical picture of yours and spoiling your image). It is observed from Bangalore University students are agreed high in number comparatively Madras University students low in numbers. On this when question enquired about an internet addiction majority of students from both madras and Bangalore university were agreed they are addicted to the internet OnCriminal behaviors e.g. kidnapping, fraud, murder the majority of madras university studentsResponded that they agree for an statement on cyber stalking the majority of madras university respondent were agreed the statement for an compelling annoying to girl etc. on cyber bulling Majority of Bangalore University’s students agreed that through social media lot of cyber bulling activities were happening. The majority of Bangalore university students responded said that they share pornographic and viewing videos through internet high in numbers comparatively with madras university students.

6. CONCLUSION:

Nowadays the usage of social media and the impact of social among students were reflected in their social life on the research study it was Cleary discussed that all the students in both universities were their web-browsing behavior and demographic-base ads that target people on the basis of a specific factor such as age, gender, education, marital status that influence not only the buying tendencies of students but also their views of what is normal. It is also important for parents to be aware of the behavioral ads because they are common on social media sites and operates by assembling information on the person using a site. Precaution should be used to educate students about online world and how to manage and avoid its hazards. A prime concern of parents is that the internet affects the social skills of students. There are two ways of looking at this; the internet critics would say that students tend to spend less time in social activities or communicating with family and friends. On the other hand the internet enables them to make new friends who are situated in distant places.

7. REFERENCE:

1. Al-Rahmi, W., and Othman, M. (2013). The impact of social media use on academic performance among university students: A pilot study. Journal of information systems research and innovation, 4(12), 1-10.

2. Alwagait, E., Shahzad, B., and Alim, S. (2015). Impact of social media usage on students academic performance in Saudi Arabia. Computers in Human Behavior, 51, 1092-1097.

3. Cookingham, L. M., and Ryan, G. L. (2015). The impact of social media on the sexual and social wellness of adolescents. Journal of pediatric and Adolescent Gynecology, 28(1), 2-5.

4. DeAndrea, D. C., Ellison, N. B., LaRose, R., Steinfield, C., and Fiore, A. (2012). Serious social media: On the use of social media for improving students' adjustment to college. The Internet and higher education, 15(1), 15-23.

5. Das, S., and Nayak, T. (2013). Impact of cyber crime: issues and challenges. International Journal of Engineering Sciences and Emerging Technologies, 6(2), 142-153.

6. Finkelhor, D., Mitchell, K. J., and Wolak, J. (2000). Online Victimization: A Report on the Nation's Youth.

7. Jacobsen, W. C., and Forste, R. (2011). The wired generation: Academic and social outcomes of electronic media use among university students. Cyberpsychology, Behavior, and Social Networking, 14(5), 275-280.

8. Li, H., and Sakamoto, Y. (2014). Social impacts in social media: An examination of perceived truthfulness and sharing of information. Computers in Human Behavior, 41, 278-287.

9. Lau, W. W. (2017). Effects of social media usage and social media multitasking on the academic performance of university students. Computers in Human Behavior, 68, 286-291.

10. Mahadi, S. R. S., Jamaludin, N. N., Johari, R., and Fuad, I. N. F. M. (2016). The Impact of Social Media among Undergraduate Students: Attitude. Procedia-Social and Behavioral Sciences, 219, 472-479.

11. Smith, P. K., Talamelli, L., Cowie, H., Naylor, P., and Chauhan, P. (2004). Profiles of non‐victims, escaped victims, continuing victims and new victims of school bullying. British journal of educational psychology, 74(4), 565-581.

12. Wang, Q., Chen, W., and Liang, Y. (2011). The effects of social media on college students.

Received on 24.10.2017 Modified on 03.12.2017

Res. J. Humanities and Social Sciences. 2018; 9(1): 229-234.

DOI: 10.5958/2321-5828.2018.00041.4