Author(s): M. Rifaya Meera, R. Mahalakshmi, R. Padmaja

Email(s): Email ID Not Available

DOI: 10.5958/2321-5828.2017.00011.0

Address: Dr. M. Rifaya Meera1*, R. Mahalakshmi2, R. Padmaja2
1Assistant Professor, Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi – 626 124, Tamil Nadu, India.
2Research Scholar, Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi – 626 124, Tamil Nadu, India.
*Corresponding Author

Published In:   Volume - 8,      Issue - 1,     Year - 2017


Cite this article:
. Consumer Behaviour towards FMCG Products: A Study with Special Reference to Rajapalayam. Research J. Humanities and Social Sciences. 8(1): January - March, 2017, 69-80. doi: 10.5958/2321-5828.2017.00011.0




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Research Journal of Humanities and Social Sciences (RJHSS) is an international, peer-reviewed journal, correspondence in the fields of arts, commerce and social sciences....... Read more >>>

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DOI: 10.5958/2321-5828 


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