Volume No. :   10

Issue No. :  2

Year :  2019

ISSN Print :  2321-5828

ISSN Online :  0975-6795


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An empirical study on demographic factors influencing consumers’ usage of social media



Address:   Dr. Viral Bhatt1, Dipanti Joshi2
1Director, SAL Institute of Management, Ahmedabad, Gujarat
2Assistant Professor, SAL Institute of Management, Ahmedabad, Gujarat
*Corresponding Author
DOI No: 10.5958/2321-5828.2019.00117.7

ABSTRACT:
Considering other demographic factors like age, occupation, income, the researcher has selected four major social media: facebook, twitter, linkedin and google+. The researcher has studied the demographic factors influencing the usage of social media. Most of the people in this age group between 15 to 35 are using facebook for general purpose while for the corporate relations, achievement, status, looking for better opportunities, they are using linked. Twitter is the game of professionals who have achieved the heights in their careers. In the recent past, google+ has also become popular since the youth of Ahmedabad have started using it meaningfully and smartly.
KEYWORDS:
Empirical study, Demographic factors, Consumer, Social media
Cite:
Viral Bhatt, Dipanti Joshi. An empirical study on demographic factors influencing consumers’ usage of social media. Res. J. Humanities and Social Sciences. 2019; 10(2): 709-714.
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