UGC recognized list of journal on Dated 02-5-2018: Research Journal of Humanities and Social Sciences (RJHSS) ( Sr. No. 10598 ); International Journal of Reviews and Research in Social Sciences ( Sr. No. 10605) (04-May-2018)        |

Volume No. :   10

Issue No. :  1

Year :  2019

ISSN Print :  2321-5828

ISSN Online :  0975-6795


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Effectiveness of CRM Practices in Banking: A Comparative study of Sbi and ICICI Bank



Address:   Dr. Vishal Agrawal
M. Com, Ph.D Firozabad (U.P.)
*Corresponding Author
DOI No: 10.5958/2321-5828.2019.00039.1

ABSTRACT:
Customer Relationship Management has emerged as a popular business strategy in today's competitive environment. It is a discipline, which enables the banking sector to identify and target their most profitable customers. It has been invented as a unique technique capable of remarkable changes in the total output of companies. Services are then provided in a timely manner using the channels that are preferred by the customers. Effective Customer Relationship Management focuses on the development of business strategies and aligns an organization to serve customers. The present study is focused on comparing the CRM determinants of SBI and ICICI bank & CRM effectiveness practices.
KEYWORDS:
CRM, SBI, ICICI, Banking Industry
Cite:
Vishal Agrawal. Effectiveness of CRM Practices in Banking: A Comparative study of Sbi and ICICI Bank. Res. J. Humanities and Social Sciences. 2019; 10(1): 219-222.
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