Volume No. :   9

Issue No. :  1

Year :  2018

ISSN Print :  2321-5828

ISSN Online :  0975-6795


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Analysis of the Role and Impact of Social media Engineering on Jallikattu in Tamil Nadu

Address:   Arpita Maitra*, Aarthi Jayaram, Sathyabama Oppili, Vidya Padmanabhan
School of Communication and Media Studies, M.O.P. Vaishnav College for Women (Autonomous), Chennai 600 034, India.
*Corresponding Author
DOI No: 10.5958/2321-5828.2018.00008.6

Analysing the role of social media as a tool for shaping, guiding and aiding collective action for a cause has applications for government, corporations and civil society. The world has witnessed many movements – political, economic and social– aided by social media. Ordinary people have organised and connected themselves from various parts of the world with little or no cost. Arab Spring was one such movement where a leading role was played by Facebook, Twitter, YouTube and various online blogs which gave a voice to individuals which otherwise would be lost. The movement was organised by ordinary citizens of the Arab countries, but the social media acted as an accelerant to these movements. This paper seeks to analyse how ordinary citizens, fuelled by circumstances and a desire for change came together on social media platforms to demand the lifting of a ban on ‘jallikattu,’ a traditional bull-taming sport, in the state of Tamil Nadu, India.
Social Media, Social Media Movements, Jallikattu, Arab Spring, Hashtag Activism
Arpita Maitra, Aarthi Jayaram, Sathyabama Oppili, Vidya Padmanabhan. Analysis of the Role and Impact of Social media Engineering on Jallikattu in Tamil Nadu. Res. J. Humanities and Social Sciences. 2018; 9(1): 40-48.
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