Volume No. :   9

Issue No. :  1

Year :  2018

ISSN Print :  2321-5828

ISSN Online :  0975-6795


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Role of Social Media in Mass Movement: a Case Study of ‘Jallikaatu’


P. Shanthi

shanthi_palai@yahoo.co.in

Address:   Dr. P. Shanthi
Dean, School of Media Studies, Hindustan College of Arts and Science, Padur, Kelambakkam 603103
*Corresponding Author
DOI No: 10.5958/2321-5828.2018.00046.3

ABSTRACT:
The revolution in social media has made it easier for likeminded people to gather and voice their opinion on a particular subject of common interest, the revolution has accelerated the rate at which relationships develop, information is communicated and influence is transmitted. A recent example is the Jallikattu protest in Tamil Nadu, the news and protests have spread throughout the globe from Tamil youths through social media. In this case governments (State and Central) face increasing pressure because of the power of the crowd. In this article analyses the qualitative aspect of communication on Jallikattu protest and explore the role of social media in mass movement in creating public opinion.
KEYWORDS:
Jallikattu, Social Media, Protest, Mass Movement, Public Opinion
Cite:
P. Shanthi. Role of Social Media in Mass Movement: a Case Study of ‘Jallikaatu’. Res. J. Humanities and Social Sciences. 2018; 9(1): 253-257.
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