UGC recognized list of journal on Dated 02-5-2018: Research Journal of Humanities and Social Sciences (RJHSS) ( Sr. No. 10598 ); International Journal of Reviews and Research in Social Sciences ( Sr. No. 10605) (04-May-2018)        |

Volume No. :   9

Issue No. :  1

Year :  2018

ISSN Print :  2321-5828

ISSN Online :  0975-6795


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A New Paradigm Shift on How Whatsapp Empower Small Business to Develop Customer Relationship and it Becomes an Integral part of Business



Address:   Naneetha. R
Research Scholar, Department of Communication and Media Studies, Bharathiyar University, Coimbatore
*Corresponding Author
DOI No: 10.5958/2321-5828.2018.00021.9

ABSTRACT:
In today’s energetic worldwide business, the ability to be responsive and alert to technological changes is more significant than ever before. Information and the interactions around it have turn out to be the key asset of most businesses. New technology may present negative or positive for many businesses. Instant messaging app is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It has become important for business owners and marketers to understand how it works as a communication and marketing tool and how they can significantly grow their businesses. Fifty six customers were taken for the study. The primary data was collected using questionnaire method. The findings of the study indicated that Whatsapp is turning out to be a tool that is empowering many small businesses into a new paradigm change. Apart from mode of communication, Whatsapp provides customer relationship and support and become an integral part of business process.
KEYWORDS:
Whatsapp, Communication, Business, Integrate offers, Customer relationship
Cite:
Naneetha. R. A New Paradigm Shift on How Whatsapp Empower Small Business to Develop Customer Relationship and it Becomes an Integral part of Business. Res. J. Humanities and Social Sciences. 2018; 9(1): 119-124.
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