Volume No. :   3

Issue No. :  4

Year :  2012

ISSN Print :  2321-5828

ISSN Online :  0975-6795


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Adoption of I-Banking among the Working Group

Address:   Dr. K. Shobha1*and V. Vinitha2
1Associate Professor in Economics, Government Arts College, Coimbatore-18
2M.Phi.l Scholar, Government Arts College, Coimbatore-18
*Corresponding Author:

The role of internet is becoming inevitable to corporate and society. The usage of i-banking is on rise among the Indian customers, i-banking has revolutionized the banking industry and under pressure to offer new services and products to attract the customers. However to succeed in today’s electronic markets, a strategic and focused approach is required. Though slow when compared to developed countries yet steadily Indian customers is moving towards i-banking. In a study by Internet and Mobile Association of India (IAMAI), it was found that ATM users were more when compared to internet users. About 23% of the online users preferred internet banking but 53% preferred ATM. Out of the 6,365 internet users sampled, 35% used online banking in India. This shows that a significant number of online users do not use internet banking, and hence there is a need to analyze the reasons for not using it.
Adoption of I-Banking among the Working Group
K. Shobha, V. Vinitha. Adoption of I-Banking among the Working Group. Research J. Humanities and Social Sciences. 3(4): October-December, 2012, 422-425
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