UGC recognized list of journal on Dated 02-5-2018: Research Journal of Humanities and Social Sciences (RJHSS) ( Sr. No. 10598 ); International Journal of Reviews and Research in Social Sciences ( Sr. No. 10605) (04-May-2018)        |

Volume No. :   2

Issue No. :  3

Year :  2011

ISSN Print :  2321-5828

ISSN Online :  0975-6795


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Reflection of Globalization on Clothing Choices of Indian Youth



Address:   Preeti Sodhi
Senior Instructor, Govt. Home Science College, Chandigarh.
*Corresponding Author:
DOI No:

ABSTRACT:
“Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world`s best talents and greatest ideas”- Jack Welch1 Earth is shrinking day by day, at present the word GLOBE seems to become smaller with every passing minute. India has been globalized for a long time. In seventeenth century Indian culture had mixed influences from the Mughals, Persia, China, the Arabic world and Europe. The reality is that an older globalization is being replaced by a newer globalization, not that a pure ‘Indian culture’ is being destroyed by ‘global culture’. Globalization was introduced to India in 1991, when the Indian government introduced a set of reforms for the ailing Indian economy to prevent it from going to further crisis. Since 1991, we have seen major changes in India. Globalization has had repercussions in the economic, social, political and cultural forms of India. It has a very profound impact on Indian culture which can be seen anywhere. It has a very deep encounter on our culture, our food, our lifestyle, and our clothes and more immensely on our youth. In 2009, that has increased to a whopping 85%. Cable television has made inroads into the Indian household. Foreign movies have come and have reflected their culture in it. This has made a huge bash on the minds of the Indian youth that they forgot their very own Indian culture along with their clothing choices. The present paper endeavour’s to flip the coin of globalization to explore the two sides -one with negative and the other with positive reflection. Further it ponders over today’s Indian culture influenced by the global imprint with special reference to our youth. The author walks around to reach youth (girls) to collect their views and clothing choices influenced by global village.
KEYWORDS:
Globalization, Indian Culture, Youth, Clothing choices, Suggestions
Cite:
Preeti Sodhi. Reflection of Globalization on Clothing Choices of Indian Youth. Research J. Humanities and Social Sciences. 2(3): July-Sept., 2011, 97-102.
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